BlueRich Super Strength Blueberry concentrate, 500mg 90 softgels (Natural Factors)

BlueRichSuper Strength Blueberry Concentrate provides a high dose of bioactive blueberry nutrients known to enhance vision, support healthy blood sugar levels, and protect cognitive performance. The high anthocyanin content increases capillary integrity, inhibits free radical damage, and stimulates blood flow by improving vascular smooth muscle tone. Blueberry’s antibacterial activity also inhibits bacteria from adhering to the urinary tract and causing urinary tract infections.Potent antioxidants in BlueRich support healthy cholesterol levels and blood pressure. Its high ORAC (oxygen radical absorbance capacity) score indicates that BlueRich is effective at fighting the free radicals that accelerate disease and aging. Natural Factors proprietary low-temperature EnviroSimplex® process ensures high potency extracts that consistently deliver the highest levels and the broadest range of key phytonutrients. BlueRich is a 36:1 concentrate made from high-quality, Canadian-grown blueberries. It contains 100% whole blueberry fruit solids with no added sugar, water, flavour, colour, or preservatives. Two softgels provide the equivalent of ¼ cup of fresh blueberries in addition to naturally occurring vitamins A, B, C, and E, zinc, copper, and magnesium. BlueRich is an effective method to reap the health benefits of blueberries all year round.

Blueberries have natural anti-inflammatory properties and contain anthocyanins, the phytochemicals responsible for blueberry’s dark blue colour. These potent compounds neutralize inflammatory enzymes that destroy connective tissue in the capillaries, and repair damaged proteins in blood vessel walls. They also buffer the overproduction of proteins in a diabetic condition called retinopathy that causes blindness, and protect vision by altering enzyme activity in the retina, protecting retinal cells from oxidation, and improving microcirculation. Antioxidants protect the body from “oxidation” by unstable free radicals, preventing cellular damage and accelerating aging. ORAC is a well-recognized laboratory test used to measure the antioxidant potential of food through its ability to stabilize a known concentration of free radicals. High ORAC scores indicate strong antioxidant capabilities.The antioxidants in BlueRich cross the blood-brain barrier to enhance neuron activity and signalling routes in areas of the brain that control learning and memory. They also help prevent urinary tract infections by preventing certain bacterial strains from adhering to the urinary tract walls. Blueberries support healthy cholesterol levels by lowering oxidative stress, inhibiting inflammation, and increasing endothelial nitric oxide. Their anti-cancer activities inhibit cancer cell growth, affect gene expression in cancer cell lines, and alter cell signalling routes.

Each Softgel Contains:
BlueRich® Blueberry 36:1 Concentrate
(Vaccinium corymbosum) (fruit)	500 mg
(Providing 2.5% anthocyanins)

Soybean oil, softgel (gelatin, glycerin, purified water), yellow beeswax, lecithin.

Each 2 softgels are equivalent to ¼ cup of fresh blueberries. ORAC value minimum: 100 units per gram.

The oxygen radical absorption capacity (ORAC) test has become one of the standard methods to measure antioxidant properties in foods. The higher the ORAC value, the higher the concentration of antioxidants. It is recommended to eat a variety of foods providing at least 3,000–5,000 ORAC units per day.